It all started one random day, when our common love for hand-crafted, artisan made and ethnically rooted found a calling! “Where to begin from” was never a question! It was instead the guiding thought, which, like a treasure-hunt, gave us a series of trailing thoughts.
India, is, a mystical land. More so, because, it is the land of plenty – the land where the soil bears a different heritage for every tribe and sings a unique melody for every region. Taking a cue from the Kaleidoscopic heritage of India, our first choice to explore the hand-made and handicraft become Kutch – the barren expanse of dry and arid desert on the Western side of India!
Contrasting to its geographic nature, this barren land is a Pandora box of colours, textures, patterns, motifs, tradition and culture – all incorporated and preserved in the form of Handicraft!
The culture and its amalgamation with various forms of arts and craft has sketched a captivating image, an image which speaks volumes of rich Indian Heritage and spreads the sweet fragrance of home land soil!
Lighting the skills of these craftsmen; living the songs sung their finger tips; gathering such masterpieces from them and presenting it to you in the form of FAANAS – The Lantern - which is committed to Lighting Up The Lost Ethnica!
FAANAS is the handmade and handcrafted products exclusive brand which spreads the fragrances of exquisite ethnic and traditional craftsmanship. Promoting the traditional artisans and craftsmen from the land of Kutch, FAANAS brings for you, the heritage collection with the blend of the contemporary world. This heritage art and craft of these craftsmen, still preserved by their practices, has been passed onto them by their forefathers and now stands on the verge of extinction due to industrial modernization overtaking Handmade.
An Odissi danceus, news reader and EmCee, Falguni Hiren is an ardent fan of her “motherland” and everything which has a connection to the motherland roots – be it the art, craft, music, culture or the food. This strong love found its Expression in various activities, one of them, known as Spandan, an organization which spreads the Indian Folk Dance form across the globe!
FAANAS, came naturally to her, for love and admiration of folk, tribal and heritage found a concrete form.
An avid reader, an exports specialist, doodling artist and a researcher by heart, she’s the go-to-person for everything under the sun! An admirer of antique and heritage collectives in the form of apparel, décor, accessories, Rajshree found her passion and skills merging together and taking a shape called FAANAS.
A Wordsmith by profession, traveler by heart and day-dreamer by nature, Namrata’s love for re-discovering the lost cultures and civilizations encouraged her to give a global platform to the dying craftsmenship of the land which she calls as her own motherland or as “Panji Matrubhoomi”.