Sustainability

For you, this may be a part of your LifeStyle,

For them, this is their LIFE!

As the veteran artist Rashid Khan carefully adds water to the mud to prepare the perfect dough, all he hopes is that someone from his neighborhood takes interest in this craft and learns from him.

Threading the needle, a dim lamp barely manages to flicker, the deaf and dumb Champaben thinks of a design to embroider directly on a plain cloth. Sitting in a small room, burning with heat due to aluminum sheets as the roof, what she is creating is not just another piece of embroidered cloth – she is trying to preserve the art and tradition of her community, which is on the verge of extinction!

It’s not just about these two. Every house in this quintessential province is a living saga, a story waiting to be read, melody waiting to be enjoyed and an experience only to be lived! Every artist in this province is a curator in itself, preserving and carrying forward the rich heritage and legacy of their communities. Surviving in the most pitiable conditions, for them, this is not just any form of art or craft for them. This is their roots, their identity and even their Life – for this is their only form of livelihood.

“FAANAS”, which means Lantern in Gujarati, is our way of bringing light to the lives of these artisans; a humble endeavor to brighten up their life by creating a sustainable market-place for them to reach more and more audience; thus helping them preserve their dying art & craft legacy and also live a better life.

Taking a step forward, this section is dedicated to these artisans. Collections through purchase made on this section will be directly forwarded to these artisans and will be solely used in their upliftment and betterment.

Wish to be someone’s Good Samaritan? Place your order now!